![]() Ad network: populates the network where the interaction took place, such as Linkedin, Facebook, and Google.Ad campaign ID: populates the advertising campaign linked to the ad interaction.Let us discuss some of the most common properties you can use in your contact customer journey analytics reports. What common properties can you use in your contact customer journey analytics reports? Set the access permissions for the report, then click Save. You can view your data by Contacts, Deals, and Date Range.Ĭlick Save Report in the top right corner.This will have your data displayed on the right panel, then filter your data with the filter icon at the top of the panel. Click Run Report once you are done configuring your journey.Step 6: Run the report to display your data Any contact that makes it to the last step of the journey will be part of the total conversion rate.Ĭonfigure your journey report by adding branches for customer experience. This will mean that a contact must not go through that step to complete the journey. To mark a step as optional, select Mark as optional.This will create two paths within a stage to allow a contact to complete either path in the stage. Add branches by clicking and dragging a Step to the Create a branch section.To further customize your journey report, you can add branches or make steps optional.Step 5: Configure your journey reports with branches or optional steps You can configure and filter selected properties in HubSpot. Click the filter icon > Select property > Apply to configure your step.Steps in HubSpot customer journey reporting. You can add up to 15 steps leading to a goal or conversion. Click and drag the steps to the Stage section.In the left corner, you will find different steps, such as Emails bounced, Emails delivered, Opened emails, etc.Step 3: Add the steps in the customer’s journey report Deals (available on Sales Hub Enterprise only): select Deals to get insights on how your content is creating new deal opportunities.Contacts (available on Marketing Hub Enterprise only): select Contacts to get insights on how your content is creating new contacts.When creating a journey report, you can choose from two data sources: From the Create Report section, go to the Build from Scratch tab and click Customer Journey Reports.In the upper right corner, click Create Report.Navigate to Reporting > Reports in your HubSpot account.Here are six steps to creating a journey report that can help you understand the impact of every interaction with your business: Step 1: Create a journey report If your report is configured when there are over twenty million events, the date range window will be reduced to a single month. You can analyze spanning a period of three years or up to twenty million events.For instance, you can add 15 stages and set one step per stage or five steps in the first stage, second stage, and third stage to achieve a total of 15 stages. HubSpot lets you add up to 15 stages and up to 15 unique steps. ![]() Note: The following limits apply when creating customer journey analytics reports on HubSpot: How to create a customer journey analytics report in HubSpot
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